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Can Mobile Video Drive the Future of Brand Marketing?

Created: Wednesday, 05 March 2014 22:53

Of all minutes watched on YouTube, 40% is on smartphones, which presents an opportunity for brand marketers. Yet understandably, since smartphone screens have shrunk advertising space to the size of a playing card, the effectiveness of mobile in holding consumers' attention and driving impact has been questioned. So how do you build a successful mobile campaign to drive results?
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